Project reference for design, strategy, and status
Patterns and text that draw or write themselves in real-time on scroll. Simple, elegant, and stands out immediately from stock imagery. Could be used for section dividers, product callouts, or ingredient illustrations.
Click to flip backCommissioning custom illustration can define the entire brand visual identity. Wide range of styles possible, from minimal line art to full color. Needs a clear style direction and reference photos before commissioning.
Click to flip backNot product-matching (only 1 product at launch). Instead: interest gauging that gathers data on preferred products, surfaces 3 close matches for ranking + optional freeform input. Builds calibration data for future matching.
Click to flip backLeft-right alternating, landscape, large format. Text on opposite side, telling a morning-to-night arc. Each viewport feels slightly different -color shifts, texture changes -to sustain attention through 4+ videos. Scroll-animated with opacity fade-in.
Click to flip backDemonstrated in mockup 4. Ambient palette transitions with scroll position -warm sunrise tones shift to cool evening hues. Could structure video content and product narrative around the full day arc.
Click to flip backLearned from Arrae: embed a timeline into the page without it reading like a story. Top = familiar/relatable (leveraging cravings as branding), middle = product integration, bottom = aspirational future. The narrative is felt, not read.
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